The Perfect Place to Chill with a Hot Coffee
By Lwin Mar Htun 4 June 2018
YANGON — The rainy season is upon us, which means you can finally phase out your spring clothes and replace them with a few stylish sweaters. And you’ll also need a cozy place to hang out, whether it’s alone or with friends.
There are many places in Yangon that fit the bill: galleries, indoor events, art exhibitions and concerts, to name a few. But if you’re just not in the mood for any of these things, you can chill at a good coffee shop with a cup of coffee; the perfect drink for this ‘sweater weather.’
At this time of year it rains in Yangon almost every day. Recently a friend and I agreed to meet and catch up on the weekend, and we discovered that a new Gloria Jean’s outlet opened a few weeks ago.
The Australian coffee-shop chain Gloria Jean’s (GJC) opened its sixth outlet in Yangon on May 17 at The Time Link on Yangon’s Dhammazedi Road near Dhammazedi Point.
The Time Link is a new building and not many shops have opened there yet. When we went, it was around 6 p.m. and the coffee shop was totally quiet; we were the only customers. Possibly people just aren’t aware of the new location yet.
There is seating both inside and out, overlooking the street. We chose to sit inside because my friend and I wanted some chitchat time to ourselves.
GJC Myanmar now has a total of eight outlets nationwide, at Myanmar Plaza, Yangon Domestic Airport Terminal 3, Junction City, Star City, the mini-rest stop at Mile 76 on the Yangon-Naypyitaw Highway, Junction Square, Time Link on Dhammazedi, and The Move Mingalar Mandalay.
As a coffee lover, I was already a fan of GJC, having spent a lot of time hanging out at the Myanmar Plaza outlet. I like the strong flavor of their coffee, and their berry smoothies are perfect for sunny days. Unfortunately, my friend isn’t a coffee drinker, so she ordered a hot chocolate and I ordered my favorite hot cappuccino.
To help you order your drink, there is a size chart illustrating the small, regular and large beverages. We both ordered regulars, which were quite generous.
We needed something sweet to go with our drinks, and ordered the dark chocolate slice cake. The drinks and cake were around 5,000 kyats each, including tax.
We didn’t need to wait long; the coffees and cake arrived in a short time, preceded by their delicious aroma. It’s funny how your day seems to improve with that first sip of coffee.
The cappuccino was creamy but still strong; personally I love my cappuccino without sugar, because I like to savor that strong, bitter, original coffee flavor. And the cake was amazing. Both the food and drink had strong, rich flavors — kind of bittersweet — but left me wanting more. My friend also enjoyed her hot chocolate, which she said was quite sweet.
I loved watching the rain fall outside the shop and we talked about a lot of things. Good coffee at a new cozy place in town — it made for a really a great weekend.
After visiting the new shop, I interviewed the CEO of Gloria Jean’s (Myanmar), George Latt, and asked about the company’s story in Myanmar. “Gloria Jean’s Coffees Myanmar opened its first outlet in 2016,” Latt explained. “It received such a welcoming reception from coffee drinkers in Myanmar, who were relatively unfamiliar with the Australian brand due to the dominance of American franchises in the region.”
He added that GJC uses only single origin and specialty blends imported directly from the company’s roasting facility in Australia. “GJC outlets across the globe use the very same ingredients to ensure the quality and consistency they serve to customers,” Latt said.
Another thing I love about Gloria Jeans is that sometimes they offer traditional Myanmar foods such as mote hin khar, coconut noodles and Shan noodles, and they are all good. But The Time Link outlet is still new and doesn’t have those items yet. “One of the great things about the Gloria Jean’s franchises is that we allow localization of food offerings. We take our food innovation seriously,” Latt said. “We love to make our customers feel right at home at GJC. Expat customers also represent a significant segment of our customer base. Everyone now and then appreciates having the option to choose local favorites like this. So our stores will continue to feature local items.”
The GJC staff is friendly and helpful thanks in part to extensive training before the opening of each outlet. “Our training manual covers everything from learning to be a barista to customer service, quality control, and outlet management. ‘Serving with heart’ features a whole chapter, so you know we take serving our customers with heart very seriously,” Latt said. As a developing market, there are a lot of coffee shops, bars, and restaurants opening in Yangon and the famous American coffee chain Starbucks is due to arrive in Yangon very soon. So, the coffee shop business might be getting even more competitive but Latt said he welcomed the challenge. “In the bigger picture, Starbucks’ entry only fuels the growth of the coffee drinking culture in Myanmar, which is great. At the same time, we embrace competition because it puts pressure on everyone in the market to step up their game and do better than each other, which means it is to the benefit of customers at the end of the day.”
He added that, “One of our strengths is the quality and taste of our coffee, which many of our customers here have developed a preference for. We also listen to our customers and have identified areas to improve on.” Gloria Jean’s Coffees opened its first store in Australia in 1996 and has become one of the biggest coffee brands in its home market. Today, it has coffee houses in more than 40 countries with a total of more than 1,000 locations.