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Burma Advertising Spending Soars Thanks to International Firms

27 December 2013

Companies’ spending on advertising in Burma has increased five-fold in just a few years and is still growing, according to a report from Singapore’s Channel News Asia. The report, citing a local research firm, said advertising spending had gone from just US$24 million five years ago to $118 million last year, and could be $180 million this year. “The advertising scene is quickly changing with the creativity in foreign competition, which is in turn firing up the attempts of local companies in this fast-changing market,” the report said. “Renowned international brands like Coke and Unilever are the latest advertising game changers in Myanmar.”