Public Video Contest Aims to Boost Myanmar Tourism

By Lwin Mar Htun 10 October 2019

In the past two years, the number of tourists visiting Myanmar has dropped, so CCI France Myanmar, the French chamber of commerce, has formed a partnership with the Myanmar Tourism Marketing Association to launch the #CometoMyanmar video contest to promote the country as a tourist destination.

The competition is only open to Myanmar nationals and participants have to shoot a three-minute video showing what makes Myanmar attractive. The selected videos will be used overseas to promote Myanmar as a tourist destination.

“We would like to show how beautiful Myanmar is and we want to promote the country as a tourist destination. This is why we chose the event hashtag #CometoMyanmar,” said Guillaume Rebiere, executive director of CCI France Myanmar.

“Participants will show what makes their country beautiful and exceptional. By doing so, they will attract foreigners. The population is probably one of the friendliest and most welcoming in the world. It is what makes Myanmar unique. The message is that Myanmar people open their hearts and their country to foreign tourists.”

The deadline is Nov. 15, with four themes: “You’re welcome”, “It’s unique”, “What’s new?” and “My day in Myanmar”.

Each category has its own message. “You’re welcome” emphasizes the sense of hospitality, smiles and friendliness with the main message, “Myanmar invites you”, said Ma Su Eaindar Moe Myin, communications executive at CCI France Myanmar.

“It’s unique” has the message, “Nowhere else but here”.

“What’s new?” aims to show what makes Myanmar dynamic and what drives change with the message, “The future is now”.

“My day in Myanmar” has to show the diversity of lifestyles, landscapes, cultures, food, activities, resources and people. Its main message is, “Diversity in unity”.

The winners will be selected by professional video makers and leaders from the tourism and media sectors, including Ko Arkar Win, the director of “The Mystery of Myanmar: Beyond the Dote-Hta-Waddy”, Matthieu Glorieux, general manager of Seagram Myanmar, Daw Phyu Phyu Mar, joint secretary of the Myanmar Tourism Marketing Association, Daw Yin Myo Su, president of Inle Heritage, Daw Su Su Tin, managing director of Exo Travel, Philippe Battlé, country representative of Accor, Erwan Luherne, general manager of Canal+ Myanmar, and Jérémy Damloup of Akhuka Productions.

One winner will be selected by the public on Facebook.

Prizes will be awarded for each category along with the grand prize and public’s choice award.

The grand prize winner will have a chance to attend 20 hours of training in the Basics of Movie Production course in Singapore and win a Canon EOS 80D and other sponsored prizes.

“We will upload all the videos to Facebook after the deadline,” Ma Su Eaindar Moe Myin said.

Other prizes include hotel and restaurant vouchers and free services and gifts offered by the sponsors—Accor Group, Canal+, Canon, Excelsior Yangon, Hilton Ngapali, Hotel G, Hotel Thanakha, Inya Lake Hotel, Le Planteur, Lotte Yangon, Melia, Memories Group, Mercure Kaba Aye, Novotel Inle, Novotel Yangon Max, Pullman Mandalay, Pullman Yangon, Singapore Airlines, Sofitel Inle, The Strand Cruise, The Strand and Yangoods.

The awards ceremony is due to take place on Dec. 11 at Novotel Yangon Max, during the Makers Night 2019, a festive gala dinner held by CCI France Myanmar.