MANDALAY — The American motorcycle manufacturer Harley-Davidson opened its first authorized showroom and service center in Myanmar on Saturday in Mandalay.
Mandalay has drawn the attention of motorcycle dealers, with numerous motorcycle clubs and riders.
“With Myanmar’s recent economic development and a large community of riders in Mandalay, it was a logical place for us to start our business in the country,” said Johan Kleinsteuber, managing director of Harley-Davidson Asia Emerging Markets.
At the authorized dealer in Mandalay, Harley-Davidson lovers can order their favorite bikes from the United States. Spare parts and other accessories including branded clothing are also available at the store.
A service center is also attached to the showroom, for easy access to maintenance and repairs.
“Harley-Davidson is the top choice brand for Myanmar bikers and the quality is exceptional, but it is often difficult to repair and maintain the bikes,” said Ko Lin Ko Ko Tint, an authorized dealer at the Harley-Davidson in Mandalay.
“Before, when a biker wanted a Harley, it had to be purchased from Thailand, which was expensive. At the new showroom, motorcycles can be purchased at a reasonable price, including warranties, he explained.
Although the US ended sanctions, investment in Myanmar still remains low. Apart from Harley-Davidson, some major American brands such as Coca-Cola, Gap, KFC and Pizza Hut launched in the country in recent years.
“Business ties between the US and Myanmar are increasing. Harley-Davidson is a favorite among US bikers and opening this showroom will strengthen those ties. I hope Burmese bikers will enjoy their rides,” said Scot Marciel, the US ambassador to Myanmar, in his remarks at the showroom opening.