• Burmese
Tuesday, June 24, 2025
No Result
View All Result
NEWSLETTER
The Irrawaddy
23 °c
Ashburn
  • Home
  • News
    • Burma
    • Politics
    • World
    • Asia
    • Myanmar’s Crisis & the World
    • Ethnic Issues
    • War Against the Junta
    • Junta Cronies
    • Conflicts In Numbers
    • Junta Watch
    • Fact Check
    • Investigation
    • Myanmar-China Watch
    • Obituaries
  • Politics
  • Business
  • Opinion
    • Commentary
    • Guest Column
    • Analysis
    • Editorial
    • Stories That Shaped Us
    • Letters
  • Junta Watch
  • Ethnic Issues
  • War Against the Junta
  • In Person
    • Interview
    • Profile
  • Books
  • Donation
  • Home
  • News
    • Burma
    • Politics
    • World
    • Asia
    • Myanmar’s Crisis & the World
    • Ethnic Issues
    • War Against the Junta
    • Junta Cronies
    • Conflicts In Numbers
    • Junta Watch
    • Fact Check
    • Investigation
    • Myanmar-China Watch
    • Obituaries
  • Politics
  • Business
  • Opinion
    • Commentary
    • Guest Column
    • Analysis
    • Editorial
    • Stories That Shaped Us
    • Letters
  • Junta Watch
  • Ethnic Issues
  • War Against the Junta
  • In Person
    • Interview
    • Profile
  • Books
  • Donation
No Result
View All Result
The Irrawaddy
No Result
View All Result
Home News Asia

‘Vaping’ a Slow Burner in China, World’s Maker of E-Cigarettes

Adam Jourdan by Adam Jourdan
January 16, 2014
in Uncategorized
Reading Time: 4 mins read
0 0
A A
‘Vaping’ a Slow Burner in China

An employee checks electronic cigarettes at a production line in a factory in Shenzhen

3k
VIEWS
Share on FacebookShare on Twitter

SHANGHAI — When Qu Liang’s wife became pregnant, the 30-year-old Shanghai salesman switched from smoking to “vaping,” a practice uncommon in China although it is the world’s leading producer of electronic cigarettes.

E-cigarettes were invented about a decade ago by a Chinese medical researcher and the country supplies nearly all global demand. Puffing on the devices, or vaping, is surging worldwide, but it forms only a tiny part of China’s 1.2 trillion yuan (about $200 billion) cigarette business.

Now, rising public awareness about the hazards of smoking, coupled with China’s hardening stance on smoking in public, is opening up an opportunity for e-cigarettes to make inroads into the world’s biggest tobacco market.

RelatedPosts

How Myanmar Military Conscripts Child Soldiers

How Myanmar Military Conscripts Child Soldiers

June 24, 2025
71
Myanmar Junta Scrambles for Chinese Energy Investment as Lights Go Out

Myanmar Junta Scrambles for Chinese Energy Investment as Lights Go Out

June 23, 2025
1.2k
New Law on Civil Servants by Myanmar’s Parallel Gov’t Troubles Observers

New Law on Civil Servants by Myanmar’s Parallel Gov’t Troubles Observers

June 23, 2025
821

“As more and more places become off limits to smoking, I find myself using e-cigarettes more often,” said Qu. Since starting using the product six years ago for health reasons, Qu has started selling e-cigarettes himself, expanding the business from exports to the domestic market this year.

E-cigarettes are mostly sold online in China, where government regulation around the product is still lax. Countries like Singapore and Brazil currently ban e-cigarettes.

Centered in the southern metropolis of Shenzhen, Chinese manufacturers including Shenzhen Smoore Technology, FirstUnion Group, Shenzhen Seego Technology Co Ltd and Ruyan Tech make around 95 percent of the world’s e-cigarettes, slim, battery-powered metal tubes that turn nicotine-laced liquid into vapor that is inhaled.

Vaping is potentially a healthier alternative to smoking as the absence of combustion averts some of the harmful side-effects of tobacco smoke. But a big issue is the lack of long-term scientific evidence to support the safety and effectiveness of e-cigarettes, prompting critics like the British Medical Association to warn of the dangers of their unregulated use.

Nevertheless, the e-cigarettes market is growing fast, although it is still only a tiny proportion of the global tobacco business. Last weekend, Hollywood stars Leonardo DiCaprio and Julia Louis-Dreyfus were seen smoking e-cigarettes at the globally televised Golden Globes awards ceremony.

Some analysts predict e-cigarettes could outsell conventional cigarettes within a decade, particularly as Big Tobacco grapples with declining sales due to government regulation and health-aware consumers.

E-cigarette sales in the United States grew at 115 percent each year between 2009 and 2012, and could grow us much as 240 percent this year, according to experts. The global e-cigarette market could increase fivefold to US$10 billion by 2017, according to some estimates.

For Chinese manufacturers of e-cigarettes, while the export market is surging, the domestic potential is tantalizing.

Even a tiny portion of its 300 million-plus smokers would offer an attractive prize. In 2012, Chinese smoked a total of 2.46 trillion cigarettes—4.8 per person, per day—and the country accounts for one-third of global consumption.

“The harsher control of tobacco is great news for electric cigarettes,” said Lai Baosheng, general manager of e-cigarette maker Smoore, adding lax smoking rules in China had previously slowed the development of the business.

Beijing has moved to clamp down on smoking, reinforcing a ban on officials smoking in public and increasing the price of tobacco by 5 percent this month. Health authorities said they would enforce a ban on smoking in public places nationwide this year—a law that has long been in the works.

Smoore shipped over 100 million e-cigarettes to mostly Europe and the United States in 2013 with a sales value of 800 million yuan, double the level a year before, although Lai says the company is starting to eye the opportunity within China as smoking rules harden.

Analysts say China’s domestic market would have to eventually open up to e-cigarettes.

“There’s an unavoidable logic here that eventually no one will smoke regular tobacco on this planet,” said Shane MacGuill, London-based tobacco analyst at Euromonitor.

“China won’t be able to become a kind of ghetto of tobacco, so there will have to be some movement towards an alternative, though how soon it’s going to happen I’m not sure. It will happen but it will take longer.”

Tobacco companies such as British American Tobacco and Philip Morris International as well as independent US firms already source e-cigarettes from China. But e-cigarettes could also give them entry into the Chinese market—currently tobacco sales in China are largely governed by a state monopoly.

Tobacco imports made up less than 1 percent of China’s market in 2012, according to Euromonitor, with the China National Tobacco Corporation dominating 98 percent of the domestic market, according to a paper from Brookings.

E-cigarettes offer a potential route into China’s closely controlled tobacco market for brands such as Lorillard Inc’s blu e-cigarette, Philip Morris parent Altria’s MarkTen, BAT’s Vype or Reynolds American Inc’s Vuse.

With China’s large state-owned tobacco firms largely steering clear of e-cigarettes—only one has made an obvious mention of looking into the technology—global Big Tobacco could target wealthier, more health-conscious smokers in China’s urban centers.

But regulation of China’s e-cigarettes market is still in flux, and there are serious obstacles, not least China’s reluctance to risk losing the massive tax revenues currently derived from regular tobacco. The country could also decide to control any e-cigarette market as strictly as it does the traditional tobacco industry, leaving little room for outside players.

“Nonetheless, I think it has to be seen as a potential way in to the Chinese market,” said Eddy Hargreaves, tobacco analyst at Cannacord Genuity.

“The potential generally is huge and we’d expect it [to catch on in China], albeit it at a slower rate to the United States and Europe.”

Your Thoughts …
Adam Jourdan

Adam Jourdan

Reuters

Similar Picks:

Exodus: Tens of Thousands Flee as Myanmar Junta Troops Face Last Stand in Kokang
Burma

Exodus: Tens of Thousands Flee as Myanmar Junta Troops Face Last Stand in Kokang

by Hein Htoo Zan
November 28, 2023
98.3k

Myanmar National Democratic Alliance Army troops are opening roads and pathways through forests for people to flee Kokang’s capital as...

Read moreDetails
Burning Alive in Myanmar: Two Resistance Fighters Executed in Public
Burma

Burning Alive in Myanmar: Two Resistance Fighters Executed in Public

by The Irrawaddy
February 7, 2024
89.4k

People’s Defense Force says junta troops told every household in the village to send one member to witness the double...

Read moreDetails
Another Entire Junta Battalion Raises the White Flag in Myanmar’s Northern Shan State
War Against the Junta

Another Entire Junta Battalion Raises the White Flag in Myanmar’s Northern Shan State

by The Irrawaddy
November 29, 2023
87k

Brotherhood Alliance member says it now has complete control of Kokang’s northernmost section after the junta’s Light Infantry Battalion 125...

Read moreDetails
Depleted Myanmar Military Urges Deserters to Return to Barracks
Burma

Depleted Myanmar Military Urges Deserters to Return to Barracks

by The Irrawaddy
December 4, 2023
59k

The junta said deserters would not be punished for minor crimes, highlighting the military’s shortage of troops as resistance offensives...

Read moreDetails
As Myanmar’s Military Stumbles, a Top General’s Dissapearance Fuels Intrigue
Burma

As Myanmar’s Military Stumbles, a Top General’s Dissapearance Fuels Intrigue

by The Irrawaddy
April 19, 2024
46.9k

The junta’s No. 2 has not been seen in public since April 3, sparking rumors that he was either gravely...

Read moreDetails
Enter the Dragon, Exit the Junta: Myanmar’s Brotherhood Alliance makes Chinese New Year Vow
Burma

Enter the Dragon, Exit the Junta: Myanmar’s Brotherhood Alliance makes Chinese New Year Vow

by The Irrawaddy
February 12, 2024
44.7k

Ethnic armed grouping says it will continue Operation 1027 offensive until goal of ousting the junta is achieved. 

Read moreDetails
Load More
Next Post
Thai PM Stands Firm on Election

Thai PM Stands Firm on Election, Says Protests Flagging

UK to Investigate Possible SAS Role in Indian Golden Temple Attack

UK to Investigate Possible SAS Role in Indian Golden Temple Attack

No Result
View All Result

Recommended

China is Systematically Dismantling Tibetan Monastic Traditions

China is Systematically Dismantling Tibetan Monastic Traditions

1 week ago
1.9k
The Lady Myanmar’s Generals Can’t Defeat

The Lady Myanmar’s Generals Can’t Defeat

5 days ago
836

Most Read

  • Myanmar Junta Scrambles for Chinese Energy Investment as Lights Go Out

    Myanmar Junta Scrambles for Chinese Energy Investment as Lights Go Out

    shares
    Share 0 Tweet 0
  • New Law on Civil Servants by Myanmar’s Parallel Gov’t Troubles Observers

    shares
    Share 0 Tweet 0
  • Myanmar Junta Moves to Seize Sagaing Roads

    shares
    Share 0 Tweet 0
  • Myanmar Junta Changes Election Law Ahead of Polls

    shares
    Share 0 Tweet 0
  • Certifying a Chinese Security Invasion; Boosting Ties With Nuclear North Korea; and More

    shares
    Share 0 Tweet 0

Newsletter

Get The Irrawaddy’s latest news, analyses and opinion pieces on Myanmar in your inbox.

Subscribe here for daily updates.

Contents

  • News
  • Politics
  • War Against the Junta
  • Myanmar’s Crisis & the World
  • Conflicts In Numbers
  • Junta Crony
  • Ethnic Issues
  • Asia
  • World
  • Business
  • Economy
  • Election 2020
  • Elections in History
  • Cartoons
  • Features
  • Opinion
  • Editorial
  • Commentary
  • Guest Column
  • Analysis
  • Letters
  • In Person
  • Interview
  • Profile
  • Dateline
  • Specials
  • Myanmar Diary
  • Women & Gender
  • Places in History
  • On This Day
  • From the Archive
  • Myanmar & COVID-19
  • Intelligence
  • Myanmar-China Watch
  • Lifestyle
  • Travel
  • Food
  • Fashion & Design
  • Videos
  • Photos
  • Photo Essay
  • Donation

About The Irrawaddy

Founded in 1993 by a group of Myanmar journalists living in exile in Thailand, The Irrawaddy is a leading source of reliable news, information, and analysis on Burma/Myanmar and the Southeast Asian region. From its inception, The Irrawaddy has been an independent news media group, unaffiliated with any political party, organization or government. We believe that media must be free and independent and we strive to preserve press freedom.

  • Copyright
  • Code of Ethics
  • Privacy Policy
  • Team
  • About Us
  • Careers
  • Contact
  • Burmese

© 2023 Irrawaddy Publishing Group. All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • Burma
    • Politics
    • World
    • Asia
    • Myanmar’s Crisis & the World
    • Ethnic Issues
    • War Against the Junta
    • Junta Cronies
    • Conflicts In Numbers
    • Junta Watch
    • Fact Check
    • Investigation
    • Myanmar-China Watch
    • Obituaries
  • Politics
  • Opinion
    • Commentary
    • Guest Column
    • Analysis
    • Editorial
    • Stories That Shaped Us
    • Letters
  • Ethnic Issues
  • War Against the Junta
  • In Person
    • Interview
    • Profile
  • Business
    • Economy
    • Business Roundup
  • Books
  • Donation

© 2023 Irrawaddy Publishing Group. All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.