SINGAPORE—Singapore on Wednesday launched a campaign to get citizens to take local holidays in the hope of throwing a lifeline to the city-state’s tourism industry, which has been suffering from a lack of visitors due to the coronavirus pandemic.
Keith Tan, chief executive officer at the Singapore Tourism Board, hopes to inspire Singaporeans and other residents to take what he has dubbed a “Singapoliday” or a mini holiday in the country. It is part of the nine-month, 45-million Singapore dollar (44.6 billion kyats) campaign, which includes the promotion of local hotels for staycations.
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