Wanted: A Happy Ending

As well as being a famous Myanmar film heartthrob, movie star Win Oo was a director, writer, singer and publisher. (Poster image from the Myanmar Motion Picture Museum)

As well as being a famous Myanmar film heartthrob, movie star Win Oo was a director, writer, singer and publisher. (Poster image from the Myanmar Motion Picture Museum)

YANGON — More than 80 years after the funeral of a leading politician of the pre-independence era became the subject of Myanmar’s first foray into the world of the cinema, the country’s once illustrious film industry is dying a slow death of its own, say industry insiders.

Captured with a second-hand camera, the footage of the funeral of U Tun Shein, an early campaigner for Myanmar’s independence from British colonial rule, set the stage for a proud cinematic tradition that survived both the political upheavals of the twenties and thirties and the devastation of World War II, but never quite recovered from the policies of the socialist era.

The golden age of Myanmar cinema lasted from the 1950s to the 1970s, when local filmmakers produced more than 80 movies a year. But as poverty and political repression deepened in the decades that followed, the number of films that were made declined steadily. Today, despite some improvement in the political and economic climate, the country produces barely a dozen films each year.

Disappearing Theaters

Meanwhile, movie theaters are disappearing fast. Many once-famous cinemas in Yangon are now construction sites, while elsewhere in the country, would-be moviegoers have long since lost the venues that in the past offered them an escape from their everyday lives.

“According to our data, there are only around 20 cinemas left in the country,” said U Lu Min, the chairman of the Myanmar Motion Picture Organization (MMPO). “In my hometown of Aungban, in southern Shan State, there is no cinema now.”

Until the 1980s, there were hundreds of movie theaters in Myanmar. But the nationalization in the mid-1960s of all forms of media, including movie production, eventually began to take its toll on the country’s filmmakers, who were increasingly pressed into service as propagandists. Like the movie houses that screened them, movies had become state property.

Although Myanmar officially abandoned socialism in 1988, the military regime that seized power that year continued to exercise strict control over the media and retained ownership of state properties such as movie theaters. Before it handed over power to the current quasi-civilian government in 2011, it sold off some of this property to cronies, but even now, most of the remaining movie theaters are publicly owned.

A New Lease on Life

As the owner of most of the country’s cinemas, the government has until recently shown little interest in making them more attractive to investors.

“For the past 10 years, the government limited leases on cinemas to one year,” said U Lu Min. “But that wasn’t long enough for businessmen to recover their initial investment, so now it has been extended to five years.”

But while this move has helped the established theater operators—notably the Mingalar Group, which runs three of the most famous cinemas in Yangon, the Thamada, Mingalar and Thwin—it has so far not brought in any new investment.

Meanwhile, as technology changes, the cost of transforming one of Yangon’s old-school cinemas into a modern movie theater has become prohibitively expensive. According to U Lu Min, who says the MMPO and the government have both urged cinema operators to switch from analogue to digital projection systems, bringing in new equipment would cost at least 300 million kyats (US$300,000).

“When cinema operators do a cost-benefit analysis, they just decide it’s not worth it. That’s why most are shutting down,” said U Lu Min. “In Southeast Asia, Myanmar now has fewer movie theaters than any other country. Thailand alone has more than 800.”

This dearth of theaters means that new films now have to wait at least a year before being screened, dampening filmmakers’ enthusiasm for taking on new projects.

“On average, it costs about 100 million kyats [US$100,000] to make a movie here, or double that if we shoot on location overseas. But with audiences shrinking the way they are, we can barely break even, much less make a profit,” said film producer Daw Aye Aye Win, whose Lucky Seven Film and Video Production Company accounts for nearly half of Myanmar’s current cinematic output.

“As a rule, movies are screened for just three weeks here. How can we recover our investment in such a short time? This is why so few movies are being made these days,” she added.

“If the film doesn’t attract big audiences, it may not even get three weeks—it could be dropped and replaced with a foreign film.”

Just Not Funny

Ironically, the production companies’ efforts to hold onto audiences may only be making matters worse. Critics say that by relying too heavily on tried-and-true formulas and popular genres such as comedies—which account for two-thirds of the movies now made in Myanmar—the local industry has lost much of its appeal.

“It’s no mystery why this industry is declining. People are just not that interested in comedies these days. The stories are almost all the same, the acting is bad and production values are really poor,” said Daw Ei Phyu Aung, the chief editor of the entertainment journal Sunday.

Foreign films offer much better value for money, she added.

“If you want to go see a movie these days, it will cost you about 10,000 kyats per person by the time you pay for a ticket, transportation and snacks. For that kind of money, most people would rather watch a Korean film.”

Even U Lu Min conceded that quality is an issue that needs to be addressed if the Myanmar film industry is to turn itself around.

“I agree that the quality of Myanmar films is falling,” he said. “There are many reasons for this, including the lack of cinemas, producers cutting costs, people having other options for entertainment. Poor film quality isn’t the only reason the industry is in decline.”

Despite the steady pressure on the film industry, however, U Lu Min said he expects this year and next to buck the trend toward fewer movies (only 15 were produced in 2013, down from 17 the year before).

Although he was not specific about what he based his confidence on, he did offer one source of hope: “I want our president to promote our industry as Obama has supported Hollywood.”

Highs and Lows in Myanmar’s Movie History
1920: The first silent film,“Myitta Nit Thuyar” (“Love and Liquor”), is shown at Yangon’s Cinema de Paris.1932:“Ngwe Pay Lo Maya” (It Can’t Be Paid with Money”), the first “talky,” is directed by Toke Kyi in Bombay, India, and shown in Myanmar (then Burma).Early 1930s: Movie director Sunny, also known as “Parrot U Sunny,” made films that highlighted social issues such as gambling and police corruption. British authorities censored his movies.1936: Sonny’s “Dou DaungLan”(Our Peacock Flag”) is banned.1937: Director Tin Maung of the A1 studio makes “Aung Thapyay” (“The Triumph of Thapyay”), which dealt with the final days of King Thibaw, Myanmar’s last monarch. The colonial government did not allow the movie to play at theaters.

1937: Student leader U Nu, who later became prime minister, co-directs “Boycott,” a film about the student-led struggle for independence. Another student leader, Aung San, acted in some scenes.

Post-1948: After the country regained independence in 1948, filmmaking found a new range of themes. With Yangon on the defensive from a communist insurgency and various ethnic rebellions, the industry and its stars were asked to play a role in unifying the nation.

1949: When Yangon was under siege by Kayin rebels, directors rushed to document the battle for Insein. On the propaganda front, famous movie stars prepared refreshments and hauled rations for the troops.

1950s: The rise of communism and the Cold War in the region impacts Myanmar’s film industry. Following the Chinese Kuomintang invasion of northeastern Myanmar in the 1950s, “Pa Le Myat Ye” (“Tear of Pearl”) is produced. The movie denounced imperialism and called for unity within the country. It also stressed the importance of the Tatmadaw, or armed forces.

1950s: Love stories, historical films, thrillers and stories dealing with the occult and the supernatural were popular during this period, which became the heyday of moviemaking in the country. Perhaps 80 movies were released each year between 1950 and 1960.

1952: Myanmar inaugurates its own Academy Awards ceremony, modeled on the Hollywood version.

1962: After Ne Win’s coup, the motion picture industry was told to “march to the Burmese Way to Socialism.” The cinema halls and production houses were nationalized. Scripts were intensely scrutinized by censors before production was even approved. Movies were required to emphasize the struggles of workers and peasants much more strongly. The movie sector, as with the economy in general, went into reverse.

1989: From this year, a new government economic policy aimed at opening up the economy was gradually implemented. Cinemas were sold off to the private sector while new film production houses opened for business.

Mid-1990s: During this period a private company, Mingalar Ltd, took over operation of most of Yangon’s and Mandalay’s best cinemas. Films continued to be heavily censored and support was given to junta favorites while others were excluded from working in the industry.

2011: Pre-censorship ended, but freedom has not brought quality—yet.

Timeline adapted in part from a story titled “Celluloid Disillusions,” by Aung Zaw (available online).

This article first appeared in the June 2014 print issue of The Irrawaddy magazine.

3 Responses to Wanted: A Happy Ending

  1. The military dictatorship from 1962 to 2015 (to nowww) have killed, killing, will kill every good things belong to this country, not only cinema, Human Dignity, Good character, Sport, economy, education, human rights, replaced them with dirty crooky foxy mindsets, dirty skin, ugly faces, malnourished body, unskilled slavery brain. The Military Dictatorship is much much more dangerous than you may ever ever imagined and uncomprehensiveible. SADLY, Burma has been died long long ago. It needs 5,000 years to recover (if the Military died TODAY).

  2. Just feel like seeing the movie for 80 years.In fact ,Burmese movie industry is connected to part of my childhood’s growth.
    All the flashbacks seems to occur just like in yesterday.The so-called John Wayne of Burma or Shwe Ba attracted the rural people of Burma.Enjoyed seeing Lu Swan Gaung khun hnit yaut or 7 heroes (Burmese version of Kurosawa’s 7 Samurais or Magnificent 7).The lives of Shwe Ba and John Wayne are similar.They are top of the lists of actors who acted in so many movies.After spending many years in their careers,at last they got Acedemy Award.
    Too bad .We dont have a chance to see his hand print on concrete slab.

  3. Hello,
    Thank you for the eye-opening article. My name is Hyun-Suk Seo. I teach Cinema Studies in Seoul, Korea. I have visited Yangon last January and noticed the entire Cinema Row was on the way of disappearing. I would very much like to talk to you and find out more about what is happening in the industry RIGHT NOW, perhaps through an interview if possible. I’d appreciate it if you could please send me an email message.
    Thank you in advance.

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